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Mobile computing is not just the next big thing, it's here. Currently there are over 1 million PDAs in use in the United States alone. So what are the mobile killer apps today and what will they be tomorrow?
According to recent research conducted by U.S. Bancorp Piper Jaffray*, mobile users rank applications in the following order of importance:
1. Voice phone calls
2. E-mail
3. Personal information management (calendars, address books, task lists)
These applications will drive the next wave of wireless data use. The next generation of mobile apps must deliver an exceptional mobile user experience. That means they must work well in today's reality and be ready to evolve along with the mobile market. Mobile killer apps have the following characteristics:
- Instant Access. Commonly used applications and data reside on the device so the user has instant access, independent of network availability.
- Push, not pull. Changing information should be passed to devices in anticipation of user demands.
- Smart applications rule. Information must be no more than a click away, just waiting for the user. Smart applications deliver data and services based on where the user is and what the user is doing. They combine personal information, enterprise data, and data from third-party sources to deliver contextually relevant information to the user.
Iceberg delivers the next generation of mobile killer apps today. Check it out.
Travel - See how Iceberg helps travelers cope with today's turbulent travel environment.
M-Commerce - Imagine being able to reach out directly to a mobile user with a personalized offer based on user preferences, location, and activity. That's m-commerce. See how Iceberg can help retailers and content providers sell information, goods and services and deliver advertising and promotions via mobile devices.
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