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Iceberg solutions are being used today by Fortune 500 organizations. Here's an example of how Iceberg is helping Carlson Wagonlit Travel (CWT) be more efficient and provide even better service to their customers.
Business Challenge
Carlson Wagonlit Travel (CWT) wanted to help their corporate customers cope with the increased challenges of business travel by making travelers experience as efficient and pleasant as possible. They believe that a mobile solution is key to differentiating themselves from the competition. Recently, CWT has finished work on their Symphonie system, which ties together various airline, car and hotel reservation systems. The new Symphonie platform is a key data source for the new mobile solution.
Iceberg Solution
CWT travel has selected Iceberg's Intelligent Engine as the software platform for their mobile service offering called 'Freedom'. The Iceberg solution was chosen for its unique ability to interface to the calendars of unaffiliated mobile users.
The Freedom service works like this. CWT corporate customers sign up for the Freedom service. At that point, business travelers employed by their corporate customers enroll in the service using CWT's Symphonie portal, and then download and install Freedom software on their desktops and mobile devices. The installation process is fully automated takes about 15 minutes to complete. Once signed up, travelers receive all their trip details including itinerary, hotel and car reservation detail, driving directions, alternative flights and weather every time they sync their devices. Here's how the service works:
Here's what users have to say about the Freedom service.
Results
Freedom service users, CWT and their corporate customers have realized a number of benefits from using Freedom. In addition CWT was able to launch the service with minimal involvement from their very busy IT organization.
CWT Benefits
- Reduced number of calls to the travel agents and reduced call duration
- Minimal IT involvement during the implementation
- Competitive differentiation
User Benefits
- Simplified travel and booking process
- Reduced stress when travelling
- Reduction in travel related paperwork
Corporate customer benefits
- Reduction in travel agent assisted calls which cost $12 to $15 more than VRU only calls
- Increased productivity of staff on the road.
- Improved employee satisfaction
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